The people in the room.
Wayfinder is led by a founder-principal and supported by a small bench of senior delivery partners we have worked with for years. The principal leads the relationship. Partners run the substantive work. You always know who is in the room — and who is accountable.
Ashley Lukas
LinkedInAshley Lukas founded Wayfinder Growth after two decades inside owner-operated businesses, including senior leadership at Basin Haulage — where Ashley led the operational response to New York City's Commercial Waste Zone restructuring.
Ashley's background spans systems analytics, compliance, sales, process improvement, and business development, with hands-on experience brokering goodwill business transactions. Works across the US and UK, based in New York with a London presence.
Adam Sutcliffe
25+ years building and fixing businesses. Founder of 4 companies; has guided over 200 to success. Expertise in Human-Centred Design — balancing the human, business, and technological needs of a problem, then solving it.
Visiting Professor in Innovation and Entrepreneurship at the Royal College of Art, London. Innovation Fellow at Imperial College. Visiting Lecturer at the business schools of Oxford and Cambridge.
Senior practitioners, brought in by the engagement.
Beyond Adam, our delivery partners are senior practitioners in their disciplines — legal operations, accounting and bookkeeping, waste compliance, software implementation, AI, and recruitment. We bring them in by the engagement, not the org chart, which means you pay for the right person rather than the largest available bench.